Case studies
ALPINA
Alpina Productos Alimenticios S.A. is a Colombian multilatina company producing dairy-based foods with operations in Colombia, Ecuador, Venezuela, and the United States, this company also markets its products in Central America. Identification of analytical needs, prioritization, and accompaniment in the design of the system (area, processes, infrastructure, transfer of knowledge and analytical roles in Alpina). Implementation of 3 use cases.
Leveraging the power of Business Analytics, different sources of information were integrated through advanced statistical models, a holistic understanding of the investment and its impact on sales was made, and profitability was analyzed in the brand’s modern and traditional channels.
Investment Efficiency: We were able to determine the most effective activities in the modern channel (supermarket chains) to generate higher sales and profitability.
- Micro segmentation of partners TAT channel: Knowledge and optimal strategies were generated in order to offer differentiated services to partners.
- Distributor Sell Out demand behavior: Optimal inventory levels and order quantities were determined, anticipating distributor demand, and reducing out-of-stocks, thus increasing annual revenues.
CORONA
Corona, a Colombian multinational dedicated to the manufacturing and marketing of home, construction, industry, agriculture, and energy sector products, with more than 20 production plants in Colombia, the United States, Central America, and Mexico, as well as a global supply office in China.
We were able to find solutions based on Advanced Analytics techniques that allowed us to maximize the allocation of inventory and the billing of orders to B2B (business to business) customers, involving the commercial and service area. The solution integrated a Customer Logistics Classification Model, through an unsupervised Machine Learning, segmenting customers in accordance with common variables and characteristics, thus generating a differentiated value offer.
- It was integrated with a Discrete Event Simulation model, in order to assign the frequency and ideal delivery times per Colombia Zone, generating a specialized scheduling, maximizing invoicing and tons transported, reducing Freight / Sales based on the generated scenarios. In addition, the tons transported were increased by 5.65% allowing to reduce the logistics cost.
AUTOGERMANA
Official importer of the BMW Group in Colombia, which represents the BMW, MINI and BMW Motorrad brands, since 1982. It has 15 locations, including car dealerships and its own and authorized service centers, throughout the country.
We identified the characteristics that differentiated the current customers of the brand and that allowed defining focused strategies for each of them by brand, using segmentation models of Machine Learning and ethnographic exploration, which allowed to know the variables that differentiated the customers, thus, precisely defining the segments to optimize the ROI (return on investment) in Marketing.
- The segmentation with Machine Learning helped Autogermana to be chosen as the best car dealership in Latin America of the BMW Group in 2020.
BODYTECH
Sports medical club with 21 years of experience, leader in the region with more than 170 headquarters in Colombia, Peru, and Chile, 300,000 members and around 4,000 professionals.
- We direct their marketing strategies from solution data, executing an approach to customers in a focused and cost-effective way through leak prediction models machine learning and likewise through calculating the customer lifetime value.
ALTIPAL
Colombian organization with more than 5 decades of history, dedicated to the commercialization of products and services.
- We were able to predict the relationship between the quantity requested for a product and the quantity assigned to the product at the time of invoice, managing to avoid out of stock products or possible returns. This use case was realized for its 19 CEDIS (distribution centers) with more than 100,000 unique selling points served by the company.
TELEBUCARAMANGA (COMPAÑÍA TELÉFONICA)
Telecommunications utility company operating in the Bucaramanga metropolitan area, a subsidiary of Colombia Telecomunicaciones until December of 2018.
- We took the company from reactive retention to preventive value retention by developing a customer propensity and leakage prevention model, through the discovery of the value that each customer generated for the company, thus targeting marketing investments, commercial efforts, and loyalty plans.
Infometrix Press
They believe in the power of data and thanks to Infometrix they achieved: