↓
↓
Football Intelligence · Data & AI
Football now demands strategy driven by data. Infometrix turns the feeds, stats and reports a club already owns into decisions the coaching staff and the board act on together.
The bottleneck
The biggest clubs in world football run multi-million-pound data departments — and still name the same gap: turning analysis into decisions.
A club already pays for event data, GPS loads and scouting platforms. What arrives back is a 27-page report where every metric needs its own definition box. Insight that needs a translator isn’t intelligence yet.
That translation layer is what Infometrix builds. We measure success by decisions improved, not dashboards created.
Football now demands strategy driven by data.
We build data-driven clubs.
The Football Intelligence Platform
Pressing intensity. Transition directness. Positional discipline. Physical repeatability. Box effectiveness. Your footballing identity, encoded into a living system — in your language, not generic stats.
We translate your game model into measurable dimensions — so “how we play” becomes data the whole club can act on.
Scouts report by voice; the platform extracts structured player cards automatically. No insight lost, no admin added.
Every target profiled against your fingerprint — find players who fit your system, not just your budget.
“The intelligence loop elite clubs build with twenty people — encoded, AI-operated, at a fraction of the cost.”
Where this comes from
Before football, Infometrix built data and AI strategy for business — with Alpina, Autogermana, and logistics operators across Latin America. The discipline is identical: locate the decision, then build the data around it.
Infometrix IP — the diagnostic
Five levels of analytics maturity — Descriptive to Agentic. Designed in 2017, updated for the AI era. We locate where an organisation stands and what the next level is worth.
Industry standard
The open, cross-industry standard process for data mining — the discipline behind how analytical work is scoped, built and validated.
Open industry framework.
Systemic operating model
Data & AI strategy as a system, not a line: six phases orbiting one centre — strategic alignment — with continuous re-alignment.
Framework by Neicon Consulting Group.
i.
What happened? Clean reporting and visibility over your data — now narrated in plain language, on demand.
ii.
Why did it happen? Root causes and patterns behind the numbers — surfaced in minutes, not quarterly reviews.
iii.
What will happen? Models that anticipate outcomes before they occur.
iv.
What should we do? Recommendations connected to real decisions, in your language.
v.
Who acts? AI agents that execute alongside your team — within your strategy, under your control.
Same bricks, different arena.
The method that turns a company’s data into board decisions is the method that turns a club’s data into football decisions. We proved it in business first. Football is where we’ve sharpened it.
Insight
Football has never had more data. Every club in the EFL already pays for event feeds, GPS loads and scouting platforms — much of the same raw material the Premier League buys, at smaller scale. And yet the advantage keeps flowing to a handful of clubs. Not because they have more data, but because they translate it.
The biggest data departments in the game still name translation as their bottleneck: turning analysis into decisions a head coach will trust on Tuesday and a board will fund on Friday. A 27-page match report where every metric needs its own definition box is not intelligence. It is homework.
A data-driven club is something simpler and rarer: a club whose game model is written down in measurable terms, whose scouts’ knowledge is captured instead of lost, and whose football side and business side argue from the same picture. None of that requires a twenty-person department. It requires translation — encoded once, applied every week.
That is what we build. The data is already paid for. The decisions are waiting.
Let’s talk
Whether you run a club or a business, the first conversation costs nothing — and usually changes how you see your data.
Prefer email? Click to reveal address